08/10/10



HOMEWORK

Our homework was to find 3 or 4 images representing image and text / in a creative way / in an unusual way / in a very predictable or well known way.

KATE MOROSS
'pepsi lips'


This is an advert for pepsi where the words are cleverly and creatively integrated into the image. Some of the words look like they are image and not text until you look very closely. The image is made up of the three main colours associated with pepsi (red / white / blue) and black. Moross creates some really interesting patterns that slowly develop into text / combining text and image.

TRACEY EMIN
'neon sign'


Here, the text is used to create the image and by doing so, it becomes the image.

Because the text is up on a wall / like in an art gallery / it is viewed as an image including text. I also think that the neon lighting makes the text more image-like.

STOP SIGN


This is a widely recognized sign that provokes a reaction (stopping). The text is also the image. If you took away the word 'stop', we would still recognize it as a stop sign / it would have a little less meaning. If it was white instead of red, it would not grab our attention as much as it needs to.

Red is a warning colour and we respond to it accordingly accordingly. The shape of the sign is recognizable as a 'stop' sign because no other sign is octagonal like this one.

ANSELM KIEFER
'lead book sculpture'


This sculpture by Anselm Kiefer implies text by the use of books. We all expect books to have text inside them and these heavy / thick / large books look as though they are full of writing. This piece evokes movement / you can immediately imagine what it would feel l like to pick up these books and turn the pages.

TASK

We were split into two groups; one with a description of x and the other with a painting. Those with the painting had to try and describe it in writing, and those with the description had to draw what they thought it was.

'x'

The prehistoric-looking x has thick, silver-brown skin which becomes pinkish near the large skin folds that cover its body. Males develop thick neck-folds. Its upper legs and shoulders are covered in wart-like bumps. It has very little body hair, aside from eyelashes, ear fringes and tail-brush. The horn, like human fingernails, is pure keratin and starts to show after about 6 years. In captivity the horn is frequently worn down to a thick knob.

One record-sized specimen was approximately 3500kg. x can run at speeds of up to 40 km/h for short periods of time and is also an excellent swimmer. x has excellent senses of hearing and smell, but relatively poor eyesight.

They are known to have lived over 40 years, the oldest living to be 47.

They are active at night and early morning. Feeding occurs during the morning and evening. The x uses its prehensile lip to grasp stems, bend them down, bite off the top, and then eat the grass. With very tall grasses or saplings, the x will often walk over the plant, with its legs on both sides, using the weight of its body to brush the end of the plant to the level of their mouth. Mothers also use this technique to make food edible for their calves. They drink for a minute or two at a time, often imbibing water filled with urine.

In aggregations x are often friendly. They will often greet each other by waving of bobbing their heads, mounting flanks, nuzzling noses, or licking. However, they are mostly solitary creatures.

x makes a wide variety of vocalizations. At least ten distinct vocalizations have been identified: snorting, honking, bleating, roaring, squeak-panting, moo-grunting, shrieking, rumbling and humphing. In addition to noises, x uses olfactory communication. Adult males urinate backwards, as far as 3-4 meters behind them, often in response to being disturbed by observers. It often defecates near other large dung piles. Males have been observed walking with their heads to the ground as if sniffing, presumably following the scent of females. Males will chase females over long distances and even attack them face-to-face.




knowledge of the debate of 'text and image' / methodologies connected to 'text and image' work / application of the above to our own specific practice

words have a dictionary / pictures do not
pictures are subjective / more difficult to translate the other way
we can agree on words / we cannot agree on pictures
it would be difficult to paint a painting from words / easier to write words describing a painting


'In Greek mythology, Apollo and Dionysus are both sons of Zeus. Apollo is the god of the Sun, music, and poetry, while Dionysus is the god of wine, ecstasy, and intoxication. In the modern literary use of the concept, the contrast between Apollo and Dionysus symbolizes principles of individualism versus collectivism, light versus dark, or civilization versus primitivism.'


The principal of Dionysus refers to something that is unstructured rather than structured.

IMAGE

'a physical likeness or representation of a person, animal, or thing, photographed, painted, sculptured or otherwise made visible.'


An image can be / include text.

TEXT

'the original words of something written or printed, as opposed to a paraphrase, translation, revision or condensation.
the words of a speech appearing in print.'


Text can be suggested by things like an empty speech bubble or an open mouth (speech).

Look at image and text as two different but related languages.

SEMIOTICS

'the study of signs and symbols, esp the relations between written or spoken signs and their referents in the physical world or the world of ideas.'


WILLIE DOHERTY
'same difference'




Same Difference is a projection of a static image with changing text. It challenges the emotive use of language, changing our perception of the person projected with each word; 'damaged, volunteer, murderer'.



15/10/10

TOWARDS A TYPOLOGY



Twombly mimics the look of writing by creating slanted characters / the scrawled appearance of actual words is contradictory to their meaning.

1. First impressions
The overall effect of the work attached is (circle up to 2 words)

explosive               humorous
factual                   relentless
natural                       surreal
irritating                   puzzling
dreamy                informative
poetic                    nostalgic
political                      urban
provocative         expressive

What is this picture / design / sculpture / photograph / advert all about?

Autumn colours / natural shapes / describing a season through colours / text complementary to image.

2. What does the image do / what does the text do?
Which is the more dominant, the pictorial or the linguistic element of the work attached?

image more dominant
text more dominant
both are equal

How would the meaning change if you took out the text / words / letterforms?

The subject matter would not be as obvious, but you could make an assumption based on the colours / shapes.

If you took the image away, would this affect how we 'read' / interpret the work?

It would be far less expressive, with less energy. It would be more ambiguous.

3. Aesthetics / form
Would the work look better or worse without the letterforms / writing / text?

better
worse

Explain why:

If 'Autunno' was taken out, it would still be aesthetically pleasing, but the small pieces of text make it a lot more interesting. This also helps the viewer to understand the piece.

4. Dynamic
Would you describe word and image to be in agreement with each other or in conflict?

in agreement
in conflict

They are in agreement through most of the image, but are in conflict where the paint covers some of the text.

If words and image are - broadly - in agreement, would you say that one

supports the other
complements the other
embellishes the other
substitutes the other
does something else altogether to the other

Is it possible to tell which of the two (words / image) in responsible for creating 'agreement'? If so, is it

words
image
both

PHILIP EGLIN
'kiss me hard on / felatio nelson'


Eglin aims to achieve 'a balance between the high and the lowbrow, the reverent and the irreverent, the raw and the subtle, the sophisticated and the crude'.


The markings / branding on the bottom of ceramics / plates / china are important for value / style.

MIRANDA JULY
'eleven heavy things'


This series of eleven objects have been designed for interaction, with objects to stand on, holes for body parts, and freestanding abstract headdresses. July assumes what will happen and invites people to interact with her work, using photography as a way of recording the process. The performance is only complete when the photographs are uploaded - 'at which point the audience changes, and the subject clearly becomes the participants, revealing themselves through the work'.


CHARLES & DIANA MEMORABILIA


These iconic images are important and would not work if there was just text and no image. Most of the memorabilia has text included in the image, which helps inform people, but doesn't take anything away.

IMAGE - we can see / understand an image without learning it.

TEXT - we have to learn and acquire language / letters / words to understand text.

HOMEWORK




For our homework, we were asked to produce a piece of work that included an image of our choice, with a phrase / word from the above sheet. I chose to draw an animal because it is the normal subject matter i would choose to work with on Illustration BA.

I chose to use 'rising seas' because it is somewhat relevant to the crab, and provoked thought into whether the image should be accompanying an article about rising seas / endangered animals / global warming. Neither the image nor the text would have the same meaning if they were standing alone without the other.

22/10/10

CORINNE DAY
'kate moss'


What do you want the people who look at your work to think / do? ponder / angry / thought / dislike? Text is implied in this photograph by open mouth / expression / speech.

When you put text and image into an image, it is important where you place it / what font you use in order to create a specific response / emotion / feeling. change font / position of text / turn image upside down or a different way. All of these things can help to create drama in an image.

Moving image and spoken word with text integrated. Size of image can be big / small. Border or no border with pictures. Contradictions / contrast / complimentary image and text.

Up until today we have just been looking at printed image and printed text.

MOVING IMAGE

WEST SIDE STORY
'closing titles'



The text is incorporated into backgrounds / walls / surfaces used in the film. The camera zooms in and out, making you believe that there is nothing there, then text appears.


NAPOLEON DYNAMITE
'opening titles'



This is a really clever way to present the opening credits / has a great deal of relevance with the subject matter and colour scheme in the rest of the film / humour.

Both of these represent a high / creative / imaginative integration of text and image within film.


ILLUSTRATION BA - WORKSHOP PREPARATION







We were given some information ahead of a workshop on 'typography' explaining the origins of certain aspects of type / how it has developed over time / how different areas of letters are laid out on a page. It is interesting to look at the different types of calligraphy / letter shapes used in the past.




HOMEWORK
'events of 1977'


the world's first personal computer is demonstrated
Apple Computer Inc. is incorporated / record company EMI sack the Sex Pistols
Fleetwood Mac's album Rumours is released / The Clash's debut album The Clash is released
optical fibre is first used to carry live telephone traffic / Star Wars opens in cinemas
the Queen's Silver Jubillee / Yorkshire Ripper at large
Elvis Presley dies / Marc Bolan dies


B MOVIES







ADDITIONAL READING


MARTIN CREED
'everything is going to be alright'




Martin Creed invades the public area with a very powerful message but it is unclear how we are supposed to interpret these words. Is this a sarcastic view of our world / country at this time? Is it supposed to invoke reassurance in the people?

29/10/10



HAUNCH OF VENISON
'loud flash'


This was an exhibition posters from artist / designer Toby Mott, who has collected Punk-related artefacts since the 1970s / over 1,000 items. The show included work by Jamie Reid (Sex Pistols) and Linder Sterling (Buzzcocks) / also work from unknown / anonymous artists who used posters as a way of giving bands excluded from Tv and radio a way of reaching the public. Political posters were also included / 'Rock Against Racism' campaign.


http://www.haunchofvenison.com/media/13875/toby%20mott.pdf


TOBY MOTT


'I began this collection as a teeneger in the 1970s; I loved punk music and the attitude that went with it, but i was equally taken with the subversive way that bands promoted themselves - Jamie Reid;s famous Sex Pistols poster of the Queen with a safety pin through her nose being a stand-out example. But even then it was apparent to me that what was going on was much more than a musical movement. This exhibition seeks to capture punk's cataclysmic collision with the cultural, social and political values of the time and show the enduring legacy it left in its wake.'


http://www.haunchofvenison.com/en/#page=london.exhibitions.2010.loud_flash



It was a representation of the times / propaganda. All of the posters had a similar style / use of colour / lots of blue, red and white to represent the British flag. Punk was defined by the poster / fanzines / flyers / post-war world. The rise of the National Front is shown through propaganda. It gives a very well rounded picture of Britain at the time, including ephemera from the Queen's Silver Jubilee.


TYPOGRAPHY WORKSHOP / ILLUSTRATION BA

We had a workshop based on typography and were asked to play around / experiment with different methods of producing type. We were asked to bring in typewriters, rubber stamps, stencils, stickers, letraset, paper and old books to help create pieces of work based on various words we were given.



ARMIN HOFFMANN


CASSANDRE

ADDITIONAL READING

JEAN BERAUD
'colonne morris'


The Morris Column provided a new / different public space for reading / text / language.

'The publishers of newspapers, like the manufacturers of goods, recognized that in order to attract the consumer within the busy and chaotic public spaces of the new commodity-driven economy, words needed to be eye-catching enough to make a direct appeal to the senses.' (Writing on the Wall, Morley, S.).

This inevitably lead to a surge in demand for public advertisements / places to display them.